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Mailchimp

Email and SMS marketing platform with campaigns, automations, templates and audience tools.

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Our verdict

Mailchimp suits small senders who want a hosted tool with templates and a free start, and growing teams who want built-in automation and support. Skip it if your list is large and cost matters, or you want to host your own sending tool.

What it does well

  • Free plan at $0/month with pre-built templates
  • Paid plans add automation flows, scheduling and A/B testing
  • Lists a Marketing API, Transactional API and 300+ app integrations

Where it falls short

  • Free plan is capped at 250 contacts and 500 sends a month
  • Free plan has no automation flows, scheduling or branding removal
  • Price depends on contact count; Premium price after offer not shown

Mailchimp calls itself an email and SMS marketing platform. It offers pre-built and custom-coded templates, automation flows, A/B testing, predictive segmentation, popup forms and generative AI features on some plans. It also lists iOS and Android apps, a Marketing API, a Transactional API and 300+ app integrations. SMS is a paid add-on in select countries.

Pricing is by plan and by number of contacts. Free is $0/month with a limit of 250 contacts and 500 sends a month (250 a day). Essentials starts at $13/month and Standard starts at $20/month, each with a 14-day free trial. Premium is listed as $350.00/mo for 12 months under a 15% offer, with the later price not shown. Overages apply if you pass contact or send limits, and a pay-as-you-go option exists for infrequent senders.

Mailchimp compared

Open source alternatives to Mailchimp

Free to use, with code anyone can inspect.

Last updated 16 October 2026. Facts checked against the official site on 16 October 2026. How we make money