Mailchimp
Email and SMS marketing platform with campaigns, automations, templates and audience tools.
Free plan available
Our verdict
What it does well
- Free plan at $0/month with pre-built templates
- Paid plans add automation flows, scheduling and A/B testing
- Lists a Marketing API, Transactional API and 300+ app integrations
Where it falls short
- Free plan is capped at 250 contacts and 500 sends a month
- Free plan has no automation flows, scheduling or branding removal
- Price depends on contact count; Premium price after offer not shown
Mailchimp calls itself an email and SMS marketing platform. It offers pre-built and custom-coded templates, automation flows, A/B testing, predictive segmentation, popup forms and generative AI features on some plans. It also lists iOS and Android apps, a Marketing API, a Transactional API and 300+ app integrations. SMS is a paid add-on in select countries.
Pricing is by plan and by number of contacts. Free is $0/month with a limit of 250 contacts and 500 sends a month (250 a day). Essentials starts at $13/month and Standard starts at $20/month, each with a 14-day free trial. Premium is listed as $350.00/mo for 12 months under a 15% offer, with the later price not shown. Overages apply if you pass contact or send limits, and a pay-as-you-go option exists for infrequent senders.
Mailchimp compared
Open source alternatives to Mailchimp
Free to use, with code anyone can inspect.
Free, open source, self-hosted newsletter and mailing list manager with a web dashboard.
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Other alternatives
Email, SMS and CRM platform with a free plan of 300 emails a day and paid plans from $9 a month.
- Freemium
What users say
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Last updated 16 October 2026. Facts checked against the official site on 16 October 2026. How we make money