Brevo vs Mailchimp
Brevo has the lower entry price and a bigger daily free allowance; Mailchimp has a smaller free plan but more integrations.
Pick Brevo if…
Pick Brevo if you want to pay by email volume, start at $9 a month, or send from a free plan of up to 300 emails a day. It also covers SMS, WhatsApp and a sales CRM.
Pick Mailchimp if…
Pick Mailchimp if you want its template library and a long list of app integrations (300+), and your list is small enough for the free plan of 250 contacts.
Price
- Freemium
- Freemium
Starting price
Free plan
Open source
Works on
| Feature | Email, SMS and CRM platform with a free plan of 300 emails a day and paid plans from $9 a month. | Email and SMS marketing platform with campaigns, automations, templates and audience tools. |
|---|---|---|
| Price |
|
|
| Starting price | Starter from $9/month ($97/year billed yearly) | Essentials: starts at $13/month (after a 14-day free trial) |
| Free plan | Yes | Yes |
| Open source | No | No |
| Works on | Web, API | Web, iOS, Android, API |
| Try Brevo (opens the Brevo website in a new tab) | Try Mailchimp (opens the Mailchimp website in a new tab) |
Both have a free plan. Brevo's free plan sends up to 300 emails per day once your account is approved. Mailchimp's free plan is capped at 250 contacts and 500 sends a month (250 a day) and has no automation flows, scheduling or branding removal.
Paid prices start lower at Brevo: Starter is $9 a month and Standard $18, against Mailchimp's Essentials from $13 and Standard from $20 (after a 14-day trial). Brevo's Professional is $350 a month with 10 seats; Mailchimp Premium is listed at $350 a month for 12 months under a 15% offer.
The pricing models differ. Brevo prices its plans by monthly email volume, with contact caps on the lower tiers, and sells pay-as-you-go credits that do not expire. Mailchimp prices by plan and number of contacts, with overages and a pay-as-you-go option.
Mailchimp lists 300+ app integrations, a Marketing API and a Transactional API. Brevo lists 150+ integrations and an open API with SDKs, and sends transactional email and SMS through SMTP relay and API.
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Last updated 16 October 2026. How we make money