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Muse by Meta

Meta's personal AI agent that carries out tasks for you, on mobile, the web and in WhatsApp.

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Our verdict

Suits adults in the US or Canada who want an assistant that does multi-step tasks such as booking, shopping and email rather than only chatting. Skip it if you live elsewhere, or if you do not want to link accounts and let an agent act with your approval.

What it does well

  • Free to use up to a usage limit that refreshes
  • Can act on your behalf: browse, fill forms, shop
  • Asks before sending email or making purchases

Where it falls short

  • Meta's pages say US and Canada only, adults 18+
  • Free usage limit size is not published
  • Paid tiers use weekly token allowances
The Muse by Meta website
The official Muse by Meta website, 16 October 2026.

Muse is a standalone personal AI agent from Meta, announced on September 8, 2026. Meta describes it as an agent that "doesn't just answer questions, it actually does the work": it can send emails, book travel, fill out forms, browse the web, make purchases, create documents and images, and keep working in the background after you close the app. It runs on Muse Secure VM, a dedicated cloud computer with its own browser, and asks for approval before sensitive actions such as sending an email or paying. Muse is powered by Muse Spark, Meta's language model, which also powers the Meta AI assistant.

You can chat with Muse in the Muse app or directly in WhatsApp. Meta's newsroom post says it is rolling out in the US on iOS, Android and muse.ai, with AI glasses coming soon, and the muse.ai site also mentions a Mac app. Meta's small business page says it is available to people in the US and Canada who are 18 and over. Sign-in is with a Meta account (Facebook, Instagram, or an email address or phone number). Meta says your conversations are not shared with its ad systems, and you can opt out of having interactions used to train Meta's AI models.

Muse is free with a usage limit; when you hit it you can wait for it to refresh or subscribe. Meta's help center lists two paid plans: Power at $20 per month with 500 million Muse tokens per week, and Maximum at $100 per month with 3 billion Muse tokens per week. Plans renew monthly and can be bought from the mobile app or muse.ai. Meta says Muse and its subscriptions are in limited testing, so benefits and availability may vary by region and account.

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Last updated 16 October 2026. Facts checked against the official site on 16 October 2026. How we make money