Salesforce Sales Cloud vs HubSpot CRM
Pick HubSpot CRM if you are a small team that wants a free CRM to start with; pick Sales Cloud if you expect to need higher-tier automation, forecasting and AI and will pay per user.
Pick Salesforce Sales Cloud if…
Pick Sales Cloud if you are building a larger sales team and want tiers from $25 to $550 USD per user per month, with quoting, forecasting, Slack and AI sales agents at the upper plans.
Pick HubSpot CRM if…
Pick HubSpot CRM if you want a free CRM with no expiry date for up to two users and 1,000 contacts, with paid editions from $15 per seat per month when you grow.
Price
- Freemium
- Freemium
Starting price
Free plan
Open source
Works on
| Feature | Salesforce's sales CRM for managing leads, accounts and opportunities, with AI features on higher plans. | A free CRM for contacts, deals and pipelines, with paid editions for more users and features. |
|---|---|---|
| Price |
|
|
| Starting price | $25 USD/User/Month (Starter Suite, billed monthly or annually; US price) | Starts at $15/month per seat (Starter; discount available for new customers only; US price) |
| Free plan | Yes | Yes |
| Open source | No | No |
| Works on | Web, iOS, Android | Web, iOS, Android, API |
| Try Salesforce Sales Cloud (opens the Salesforce Sales Cloud website in a new tab) | Try HubSpot CRM (opens the HubSpot CRM website in a new tab) |
Both vendors have a free entry point. HubSpot's free CRM has no expiration date, no credit card needed, up to two users and 1,000 contacts. Salesforce's Free Suite also has two users, plus 100 emails per month from templates, and requires a login at least every 60 days.
Paid pricing differs a lot. Salesforce Sales Cloud lists Starter Suite at $25 USD/User/Month, Pro Suite at $100, Core at $195, Advanced at $395 and Max at $550. HubSpot lists Starter from $15/month per seat, Professional from $50 and Enterprise from $75, so the price ladder is lower, although HubSpot's pages did not show the billing period for each.
Both run in a browser and have mobile apps for iPhone and Android. HubSpot lists over 2,000 marketplace integrations and documents a CRM API. Salesforce's Sales Cloud page lists AI sales agents, Slack, quoting and revenue tools on its higher tiers.
Start with HubSpot if you want a working CRM today at no cost. Look at Sales Cloud if you already know you need its higher tiers or Slack and AI sales agent features, and compare the exact plan prices on both pricing pages before committing.
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Last updated 16 October 2026. How we make money