Adobe Express
Adobe's design, photo and video app for quick social posts, flyers and short videos, with Firefly AI tools.
Our verdict
What it does well
- Free plan with no credit card needed
- Premium is billed monthly with no annual commitment
- Templates for Instagram, TikTok, Facebook and YouTube, plus one-step resize
Where it falls short
- Free plan has limited generative AI credits and assets
- Free plan allows 1 scheduled account per network; Premium allows 3
- Pricing page lists conflicting Premium storage (100GB vs 10GB)
Adobe Express is Adobe's design app for social posts, images, videos and flyers. It has templates for Instagram, TikTok, Facebook and YouTube, a one-step resize to other channels, a content scheduler, and generative AI tools that Adobe says are designed to be commercially safe.
The free plan includes basic content creation tools, limited generative AI credits and 5GB of storage. Premium is US$9.99 per month, billed monthly with no annual commitment, and has a 30-day free trial. It adds 250 generative credits per month, a brand kit, all premium templates and one-click resize.
Firefly Pro is US$19.99 per month and includes 4,000 generative credits a month. Teams is regularly US$7.99 per license per month (US$4.99 for the first year) on an annual subscription billed monthly, with a 2-seat minimum. Enterprise is contact-sales.
Adobe Express compared
Alternatives to Adobe Express
Online design tool with templates for social posts, videos, presentations and print, plus AI tools.
- Freemium
Last updated 16 October 2026. Facts checked against the official site on 16 October 2026. How we make money